Acquisition reports

Where your visitors and buyers come from — referrers, campaigns and channels, measured consistently across every store.

4 built-in reports — every one opens in the report editor, runs across all connected stores in one currency, and can be saved, exported or scheduled. The query under each report is the whole report — readable, and yours to change.

Sessions over time

Daily visitors and sessions with pageviews, bounce rate and conversion rate, against the previous period.

FROM sessions
  SHOW online_store_visitors, sessions, pageviews, bounce_rate, conversion_rate
  SINCE startOfDay(-30d) UNTIL today
  TIMESERIES day WITH TOTALS, PERCENT_CHANGE
  COMPARE TO previous_period
  ORDER BY timeseries ASC
  VISUALIZE sessions TYPE line

Sessions by location

Where visitors came from — sessions by country, region and city, with visitors, share of traffic and conversion rate.

FROM sessions
  SHOW online_store_visitors, sessions, percent_of_sessions, bounce_rate, conversion_rate
  SINCE startOfDay(-30d) UNTIL today
  GROUP BY country, region, city WITH TOTALS
  ORDER BY sessions DESC
  LIMIT 1000
  VISUALIZE sessions TYPE horizontal_bar

Sessions by referrer

Which sources sent traffic — visitors and sessions by referrer source, referrer name and city.

FROM sessions
  SHOW online_store_visitors, sessions
  WHERE human_or_bot_session IN ('human', 'bot')
  SINCE startOfDay(-7d) UNTIL today
  GROUP BY referrer_source, referrer_name, city WITH TOTALS
  ORDER BY sessions DESC
  LIMIT 1000
  VISUALIZE sessions TYPE horizontal_bar

Sessions by social referrer

Traffic from social networks — sessions by the social referrer that sent them.

FROM sessions
  SHOW sessions
  WHERE referrer_source = 'social'
  SINCE startOfDay(-7d) UNTIL today
  GROUP BY referrer_name WITH TOTALS
  ORDER BY sessions DESC
  LIMIT 1000
  VISUALIZE sessions TYPE horizontal_bar

FAQ

Do these acquisition reports cover all my Shopify stores? Yes — every report on this page aggregates across all connected stores and converts to one currency. Group by store inside any of them for the per-store split.

Can I change what a report shows? Yes — every report opens in the report editor, where metrics, groupings, filters, date ranges and the chart are all editable, and your version saves to your own library.

Can I get these reports automatically? Yes — any report can be downloaded as CSV or Excel, or scheduled to arrive by email or FTP on the cadence you choose.